In early 2018 Squiz hired me as a User Interface and Interaction Designer. The priority was to work with some of Squiz' most prestigious clients in ideating and designing websites, web applications, and internal systems utilising Squiz technology.

Squiz host a product suite available to all of their clients, aptly named the 'Squiz Digital Experience Platform'. Within this suite of products, the key sellers include Squiz Matrix, their best in class content management system that Squiz have transitioned into a globally recognised product and pulled in hundreds of millions of pounds in sales revenue selling alone. Another product in the suit is Squiz 'Funnelback', a comprehensive search tool that uses machine learning to deliver personalised, engaging search results. This, again, has been a powerful product in the evolution of the company in driving hundreds of millions of pounds worth of revenue.
The evolution of the particular products above have been something I have been heavily involved with during my time, working within a globally distributed product team scattered between the US, UK, Poland, and Australia.
My approach to product has always been fairly militant. I believe that utilising tried and tested methods, especially when working on the same products consistently, paves the path to formulae driven success. As above, you'll see the 'double diamond' chart I swear by. Whilst there are many sub-divisions of this, the overall flow of work operates very well in both product and service, and from discovery to delivery I believe that this route benefits UX and design better than most for me.

To work efficiently, the product team globally use a jira backlog. To fill this backlog, we have a number of channels feeding it, from customer feedback forms, user interviews, and general ideation sessions the team holds regularly. Prioritisation is formed utilising the MoSCow Prioritisation method.
As previously eluded, I have spent a lot of my time working within the global product team at Squiz in developing some of our key products. The maintenance of SDS (Squiz Design System) takes centre stage. Much of my focus, and the general team focus revolves around establishing key pain points within components, and creating impactful solutions. Designing within our design system requires a high level of 'attention to detail'.

Where possible, we as a team collaborate in an office. Unfortunately, geography can often be a barrier when collaborating globally (especially between England and Australia), but I often make the most of the team I'm lucky enough to have in London.
The solution to this has been executed wonderfully during the global pandemic, through use of tools like Mural and FigJam.  
Beyond months of working within our global product team (Melbourne, London, & New York), we have finally rolled out our 'out of the box' My Squiz client dashboard.

Previously, mySquiz dashboards were customised individually with the out of the box template being extremely basic. Beyond plenty of survey feedback and user testing, we decided that it would be beneficial to create a visually inspiring dashboard design out of the box to save our clients requiring custom visual work.

I led all areas of design ideation and implementation from our London office, working with Australia and New York to ensure the brief requirements and technical feasibility were met. My idea for the new interface was to strip back our brand assets, paying homage using our primary colour palette in splashes to signify alerts, CTA indicators, and messages, all on top of a lighter UI.

I added elements of subtle design treatment such as soft border-radius application to remove sharpness.

Kudos to a great implementation from the team:

- Deng Neyal
- Domenico Rutigliano
- Andrew Sharpe
- Mike Walton
- Karl Davidson
- Adrian la Grange
Unfortunately during the global pandemic, Squiz had to part with many employees due to financial uncertainty. Whilst this proved to be a desperately sad time, Squiz did everything in its power to ensure those that lost their jobs weren't left high and dry.

I was challenged to create a 'Squiz Talent Repository' to celebrate the talent Squiz have worked with and currently work with. The intention here was to make sure that current and previous employees have a 'hub' that showcases the products they have worked on, inclusive of testimonials and call outs.

This project contributed to all of our previous employees finding new work, making this portal something we are highly proud of deploying.
Program Finder is an out-of-the-box product designed for Higher Education websites, Funnelback's Program Finder makes the discovery of programs, courses, and majors a fast, intuitive experience for students and prospects.

I worked with one of our wonderful product managers in ideating and executing this idea from concept to delivery. Beyond testing the concept we developed the idea into a sandbox stencil and shipped a live version more clients across the intended market (US & Canada) to test. We conducted monitored user testing asking users to navigate their way through it, as well as using and receiving recorded and reviewed results.

The idea was refined, validated, and shipped into the wild shortly afterwards, and has since been featured in multiple publications and generated millions of dollars worth of revenue.
Here isone of the prototypes I created for our Experience Cloud mobile sign in:

Click on the cloud > fill in sign in boxes > select checkbox > hover over/select CTA > select 'Register today' or 'Sign In' to switch modules.Luckily, marketing were at hand to replace my dummy copy! 😅

Created in @framer
One of the stencils created and refined as a product was the Squiz Prospectus tool.
I ideated and prototyped this product with the help of one of our senior developers James Burnage off the back of an event we hosted.

It became apparent that there are many tools on the market that enable users the ability to compare a side by side breakdown of a product that they might be interested in, in comparison to another. Examples included Go Compare, a service that users and use to quickly compare insurance products, etc. We decided that a student creating their own prospectus utilising the power of a digital comparison tool could be just as effective.

We conducted multiple phases of testing and refined it into a product that has been a popular sell within the Squiz Digital Experience Platform.
Prior to Squiz launching their Digital Experience Platform in the US, we redesigned and developed the Product landing pages. My role within this was to lead UX & design to ensure we adhered to brand, but created storytelling product pages that took potential users on a journey.

We were constrained to a tight deadline, and were only able to test the pages internally given their marketing nature.
We recognised that it can be a laborious process for our clients to gain sign off when they recognise pain points within their organisation. Layer upon layer, wall upon wall of execs and stakeholders can often slow everything down when it comes to even the most simple business case proposition.

My team ideated and iterated a product with the working title 'Business Case Builder' to empower new and prospective clients to create rapid business cases to put forward to their relevant teams.

The business case builder operates as a step form, and collates important information and statistics within a final PDF output to allow users to present their case in a clean and concise format.The images above show an example of the web landing pages, ad banners, and a short snippet of our simple step form.Everything was built to stay consistent with the Squiz brand.

I led all UX and Design, working with my director on the discovery and strategy behind the builder.
Here is a snippet of the Squiz Mental Health Dashboard I designed and ideated.
The MH hub was created for internal purposes for employees to feedback on a regular basis as to how they're feeling, and to seek help if they need support.Off the back of creating this as an internal system, we have since presented and sold it to multiple universities and governmental establishments.

✅ Simple, daily check-ins by selecting emoji's

✅ Manage your mental health with 'to do' lists

✅ View mood trends

✅ Enjoy free, informative content championed by people and culture depts

✅ Plan and manage therapy sessions

✅ Seek immediate help at rapid pace if you are feeling low