Elliot Rylands
Jane App
UK Government with Squiz and SSCL
Ahoy, I’m Elliot. I design products and build thoughtful digital experiences.
Seventeen years across UK Government, healthcare, and consumer. Currently Senior UX at Jane App.
Selected client work, sole designer
Selected work
Jane App
Working at the intersection of Web, Brand, Product, and AI for healthcare royalty.
Scan.com
Patient and practitioner portals, shipped end-to-end, through design leadership into Series B.
Process
Every project starts as a tangle.
01 Understand02 Frame03 Prototype04 Ship05 Learn
Sit in the mess first. Audit what exists, listen to the people using it, and map what's actually happening, not what the org chart says.
- Understand: Sit in the mess first. Audit what exists, listen to the people using it, and map what's actually happening, not what the org chart says.
- Frame: Name the real problem. Turn the noise into something the whole team can point at: the question, the user, the measure of better.
- Prototype: Make it tangible early. Cheap fidelity where it's exploratory, high fidelity where it needs to convince. Test with the hardest user first.
- Ship: Design with engineering from the first sketch, not the last handover. Systems and tokens so quality survives contact with the roadmap.
- Learn: Watch what real behaviour does to the design, then feed it back in. The line never really ends. It loops.
Lab
Tools I build outside the day job. The only way to stay close to the medium is to keep making things in it.
Dribbble
