Elliot Rylands is a hands-on product designer building systems that scale.

Seventeen years across UK Government, healthcare, and consumer. Currently Senior UX at Jane App.

Selected client work, sole designer

Selected work

Three projects that show what I mean by systems that scale.

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UK Government with Squiz and SSCL, lead image. Hero shot of the work: key screen, device spread, or a defining moment from the project.
UK Government with Squiz and SSCL7 min read

The self-service platform now used across 29 UK Government departments.

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Jane App, lead image. Hero shot of the work: key screen, device spread, or a defining moment from the project.
Jane App6 min read

The work at the seams between brand, product, and AI.

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Scan.com, lead image. Hero shot of the work: key screen, device spread, or a defining moment from the project.
Scan.com6 min read

First design hire. Two portals, a design system, a Series B.

How I work

Hands-on, still. I design the screens and ship the code that runs them. The further senior designers get from the work, the worse the work tends to get, and I’ve made career choices to stay close to it. The job, at every altitude I’ve worked at, is the same one: build the connective tissue that makes complex products feel like one thing.

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Principles

Design is an operational lever, not a finishing layer. The work that matters is the work that changes what an organisation can do, not how the screens look. Restraint is the senior move. The seams between brand, product, code, and research are where the value lives, and where most design teams have organisational gaps. The senior IC’s job is to make those seams invisible.

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Lab

These are the tools I build outside the day job. The only way to stay close to the medium is to keep making things in it. Some of this work feeds back into how I design, some of it just exists because I wanted to build it.

See work
Dribbble

Recent visual work

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