Elliot Rylands
A product designer and design engineer with 16 years in product and growth, helping ideas find their feet and pushing them to production.
Currently designing and building at Jane (opens in a new tab) from Cochrane, near the Canadian Rockies.
Previously
First design hire after Series B, shaping the platform behind the $220M Series C.
Eight products into one DXP. Customers on it reported up to 2× conversion.
One self-service hub serving 300,000+ civil servants across 29 departments.
Oven-fresh ordering: custom offers, smart dietary choices and fast checkout.
Concurrent event viewing, streamlined onboarding, improved sponsor distribution.
Turning ball-machine speed, height and placement into drills players can see.
Current work, shared on request.
The jane.app relaunch: homepage, feature pages and mega menu.
What's next for jane.app, prototyped in code before it ships.
An AI-assisted UX lab for card sorts and decision trees.
Also worked with Coca-Cola, Santander, William Hill, Suzuki and SnipIt.
Words
All wordsAbout
Essex born, now in Cochrane with my wife, daughter, and two dogs. Forever in pursuit of an incredible wildlife sighting, maybe a little overconfidently. That confidence also extends to my balance. A few too many broken bones later, Alberta healthcare and I are on first-name terms.
I snowboard, paddleboard the Bow, and skateboard with my daughter, who’s getting better than me rather quickly. I write and record music, collect vinyl and gig posters, and own more guitars than my local guitar store, needlessly. There’s usually a camera within reach when I’m not wielding a laptop or guitar, given the unpredictability of every corner I turn in the Rockies.
Photography
All photos
Connect
Find me on LinkedIn (opens in a new tab), GitHub (opens in a new tab) and Dribbble (opens in a new tab), or by email.
I built this site myself in Next.js and TypeScript, including the interactive flow maps in each case study.