Global Champions Television App
Global Champions Television App
Global Champions Television App
Delivering a new generation of in-app features for GCTV
Global Champions Television is a platform for Horse Racing and equestrian based events. GCTV provides users with events hosted across the globe, as well as other content within the industry. GCTV requires a user subscription for full access, and is distributed between Television, Web, iOS, and Android based applications.
Global Champions Television is a platform for Horse Racing and equestrian based events. GCTV provides users with events hosted across the globe, as well as other content within the industry. GCTV requires a user subscription for full access, and is distributed between Television, Web, iOS, and Android based applications.
Global Champions Television is a platform for Horse Racing and equestrian based events. GCTV provides users with events hosted across the globe, as well as other content within the industry. GCTV requires a user subscription for full access, and is distributed between Television, Web, iOS, and Android based applications.
Client
Global Champions Television
Services
Research Strategy UX Design
Industries
Media
Date
January 2023
Operating as GCTV's primary strategical partner, Flipside Group presented me with a number of significant pain points that GCTV had recently presented them with off the back of an extensive period of user testing on all of their applications. GCTV had pinpointed some key areas of improvement to be actioned with immediacy, but left the door open for me to QA other areas of the application that might help vastly improve the user experience.
Operating as GCTV's primary strategical partner, Flipside Group presented me with a number of significant pain points that GCTV had recently presented them with off the back of an extensive period of user testing on all of their applications. GCTV had pinpointed some key areas of improvement to be actioned with immediacy, but left the door open for me to QA other areas of the application that might help vastly improve the user experience.
Operating as GCTV's primary strategical partner, Flipside Group presented me with a number of significant pain points that GCTV had recently presented them with off the back of an extensive period of user testing on all of their applications. GCTV had pinpointed some key areas of improvement to be actioned with immediacy, but left the door open for me to QA other areas of the application that might help vastly improve the user experience.
We ran through a round of moderated user testing to further understand the effectiveness of our high fidelity iterations for each feature update, presenting users with a script to follow and execute. Users then provided a feedback score and written feedback for each journey to give the team valuable qualitative data.
We ran through a round of moderated user testing to further understand the effectiveness of our high fidelity iterations for each feature update, presenting users with a script to follow and execute. Users then provided a feedback score and written feedback for each journey to give the team valuable qualitative data.
We ran through a round of moderated user testing to further understand the effectiveness of our high fidelity iterations for each feature update, presenting users with a script to follow and execute. Users then provided a feedback score and written feedback for each journey to give the team valuable qualitative data.
I worked with Flipside Group engineers in effectively delivering the incremental updates. To work in accordance with the roadmap, features such as the new search modal were used in beta for a short period before refininf and rolling it out universally. GCTV continue to gather regular feedback captured directly from all of their applications that feed the roadmap.
I worked with Flipside Group engineers in effectively delivering the incremental updates. To work in accordance with the roadmap, features such as the new search modal were used in beta for a short period before refininf and rolling it out universally. GCTV continue to gather regular feedback captured directly from all of their applications that feed the roadmap.
I worked with Flipside Group engineers in effectively delivering the incremental updates. To work in accordance with the roadmap, features such as the new search modal were used in beta for a short period before refininf and rolling it out universally. GCTV continue to gather regular feedback captured directly from all of their applications that feed the roadmap.
Harnessing empathy and data. Crafting human-centered experiences. Driving impactful results, together.
Crafted with 💜 by Elliot Rylands