Design strategy Design Engineering User Journey Mapping User Interviews Wireframes UI Design Interactive Prototype
Sam Marks - Design Director - Squiz Toby Margetts - Head of Strategy - Squiz Jake White - Sr. Account Manager - Squiz Chris Burnell - Sr. Developer - Squiz Arkadiusz Chatys - Sr. Developer - Squiz Sonia Pitton - Sr. Project Manager - Squiz Donna Moore, Digital Team - Santander Adam Towell, Digital Team - Santander
Sainsbury's publicly acknowledged a drive to recruit a further 22,000 employees (as published here), and partnered with Squiz to streamline recruitment with digital innovation.
The Sainsbury's jobs portal was home to thousands of jobs at any given time, and relied on plenty of patience from its users in sorting through listings via location and job type tabs. As an out of the box CMS solution Sainsbury's had managed up until this point, but with such rapid growth brought the appetite for employee acquisition at pace, and the current portal wasn't considered a powerful enough tool to bring the level of employees to the table that they required.
Sainsbury's partnered with Squiz to utilise our Funnelback product and digital experties. My role in this was to analyse the existing portal, and provide a streamlined solution that would empower prospective employees when searching for roles within the company.
As a part of Sainsbury's ongoing user testing, they were able to provide Squiz with user testing results surrounding the existing user interface, giving us a deeper understanding of how their target audience responded to the current job search experience.
The existing job search experience utilised a location based search interface that would allow users to select their location via a map plotter. Users were also able to use a sidebar to sort their way through locations and job types.
The interface used dated design patterns and components from the previous iteration of the Sainsbury's design system.
Our challenge was to create a Funnelback powered search experience that significantly improved on the existing user experience.
Key drivers of the project included:
Engineer a search system that would contribute towards the acquisition of Sainsbury's goal to fill additional 22,000 staff to their national workforce
Design a search experience that would accommodate for the application of Sainsbury's latest design system iteration
Reduce the number of steps it takes from search to submitting an application
To discover and understand pain points in the current job search process, I interviewed employees that began their journey using the site, and users currently going through the application process. Off the back of these interviews I collaborated with our technical team to synthesise the findings I had gathered.
We have developed some guiding principles based on our insights:
To further empower users in their journey, we need to ensure they can use 'current location' functionality.
To enable users to apply flexibly, we need to make sure the experience is as refined as can be across all devices.
To welcome all user types, we must ensure the interface is as simple to use as possible. No need for frills.
We must align the jobs site with the newer Sainsbury's site so that users don't feel redirected.
Before booting up any kind of design/wireframing tools, I sketched a number of potential solutions to provide a blueprint for success at pace.
Once a solution was found for each of the requirements, we ran a workshop with Sainsbury's to run them through our solutions, and counter/explore other territories.
Upon defining our problems and providing a solution, we created a technical document that specified functionalities that we were to utilise.
Off the back of sign-off, I moved forward into creating high-fidelity templates that were adherent to the Sainsbury's grid system, ensuring all projected components wouldn't require to be built, and be integrated seamlessly.
All design works were created collaboratively with the Funnelback technical team sanitising projections from a technical perspective.
Through using Funnelbacks very own search analytics dashboard (dedicated to pulling search analytics exclusively), Sainsbury's were able to monitor and report vastly improved conversion and engagement very quickly.
My project conclusion amplified that often interactive elements within websites can very quickly reduce the target audience based on accessibility and usability. We often mistake 'advanced interactivity' as a step forward in product / infrastructure evolution, when behind the scenes we may be significantly reducing who can use our systems.