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Deliverables

Design strategy Design systems Concept development 3D design and animation Motion design Interactive design Experience design

Project Team

"Such great work" -Somebody

Overview

The Adapt BB, Nike’s first product using the Adapt technology platform, is a self-lacing shoe built for basketball. Ideating and creating a visual story for this new and novel ecosystem, including key moments like pre-login and shoe pairing drove the project..

The Adapt BB, Nike’s first product using the Adapt technology platform, is a self-lacing shoe built for basketball. Ideating and creating a visual story for this new and novel ecosystem, including key moments like pre-login and shoe pairing drove the project..

The Adapt BB, Nike’s first product using the Adapt technology platform, is a self-lacing shoe built for basketball. Ideating and creating a visual story for this new and novel ecosystem, including key moments like pre-login and shoe pairing drove the project..

The Brief

The Problem

Research Synthesis

The Solution

Wireframes

Final Design

Reflection