About

Designing products, systems, and everything in between.

I’m Elliot Rylands, a senior product designer based in Calgary, Alberta, with seventeen years of experience working across government, healthcare, SaaS, and consumer products. Most of my work sits somewhere between UX, systems thinking, prototyping, and engineering. Usually the complicated bits. Legacy platforms, AI tooling, design systems, and products that need to survive real production environments, not just polished presentations.

Over the years I’ve worked across UK Government platforms, healthcare products, enterprise systems, and fast-moving startups. The kind of work where decisions ripple through teams, codebases, and entire customer journeys. My approach is usually pretty simple: reduce noise, create clarity, and help teams move quickly without losing quality along the way.

Alongside design, I build. Front-end in React and Next.js, prototypes, internal tools, Figma plugins, and increasingly AI-assisted workflows that help ideas move faster from concept to production. I like understanding how things actually work, not just how they look in a deck.

Outside work, I spend most of my time with my wife and daughter, usually mixed between music, guitars, recording projects, snowboarding, photography, and the occasional sailing trip with my dad. I’ve always found the best ideas tend to come from staying curious and building things outside the usual tech bubble.

Portrait of Elliot Rylands

Career Path

2025 to nowSenior UX Designer, Jane AppLeading work across Jane's evolving web experience, AI initiatives, and design systems. Building internal AI tooling to support prototyping, heuristic reviews, testing workflows, and faster product iteration alongside design and engineering teams.
2023 to 2025Staff Product Designer, Scan.comFirst design hire. Helped shape the product direction, hiring process, and design system while improving patient and clinician experiences during a major period of company growth. Introduced more structured systems thinking across product and design workflows.
2022 to 2025Contract Product Designer, Flipside GroupWorked across large-scale digital products and campaigns for brands including M&M's, Papa John's, Coca-Cola, Suzuki, Haleon, and GCTV. Native applications across multiple operating systems.
2018 to 2023Lead Product Designer, SquizLed product design across the Squiz DXP ecosystem, helping unify complex products, teams, and workflows into a more cohesive platform experience.
ThroughoutAcross every roleDesign systems, accessibility, prototyping, front-end development, stakeholder alignment, and figuring out how to make good ideas survive contact with production.

What I’m brought in to do

Design systems

Building systems that help teams move faster without making products feel rigid or over-engineered.

Product design

Untangling complex flows, onboarding, search, portals, internal tooling, and the messy parts of digital products.

Accessibility

Making accessibility part of the foundation, not something added at the end once the hard decisions are already made.

Design engineering

Bridging design and production with React, Next.js, real components, prototypes, and tooling teams can actually use.