About

Designing products, systems, and everything in between.

I’m Elliot Rylands, a senior product designer based in Calgary, Alberta, with seventeen years working across government, healthcare, SaaS, and consumer products. Most of my work lives somewhere between UX, systems thinking, and engineering. The complicated bits. Legacy platforms. AI tooling. Design systems that need to survive real production environments.

I’ve led work for UK Government platforms, healthcare products, enterprise, and fast-moving startups. The kind of products where decisions ripple through teams, codebases, and entire customer journeys. My approach is usually the same: reduce noise, create structure, and help teams move with confidence.

Alongside design, I build. Front-end in React and Next.js, Figma plugins, prototypes, internal tools, and increasingly AI-assisted workflows that help ideas move faster from concept to production. I like understanding how things actually work, not just how they look in a deck.

Outside work, I spend a lot of time around music, guitars, recording gear, and side projects. Most of the best design thinking comes from building things without overthinking them first.

Portrait of Elliot Rylands

Career Path

2025 to nowSenior UX Designer, Jane AppLeading work across Jane's evolving web experience, AI initiatives, and design systems. Building internal AI tooling to support prototyping, heuristic reviews, testing workflows, and faster product iteration alongside design and engineering teams.
2023 to 2025Staff Product Designer, Scan.comFirst design hire. Helped shape the product direction, hiring process, and design system while improving patient and clinician experiences during a major period of company growth. Introduced more structured systems thinking across product and design workflows.
2022 to 2025Contract Product Designer, Flipside GroupWorked across large-scale digital products and campaigns for brands including M&M's, Papa John's, Coca-Cola, Suzuki, Haleon, and GCTV. Native applications across multiple operating systems.
2018 to 2023Lead Product Designer, SquizLed product design across the Squiz DXP ecosystem, helping unify complex products, teams, and workflows into a more cohesive platform experience.
ThroughoutAcross every roleDesign systems, accessibility, prototyping, front-end development, stakeholder alignment, and figuring out how to make good ideas survive contact with production.

What I’m brought in to do

Design systems

Building systems that help teams move faster without making products feel rigid or over-engineered.

Product design

Untangling complex flows, onboarding, search, portals, internal tooling, and the messy parts of digital products.

Accessibility

Making accessibility part of the foundation, not something added at the end once the hard decisions are already made.

Design engineering

Bridging design and production with React, Next.js, real components, prototypes, and tooling teams can actually use.