Elliot Rylands
Work/New South Wales Government, Australia3 min read

New citizen-facing funnels for a state government.

Sole designer on new citizen funnels for the New South Wales Government, designed via Flipside Group. Working inside the constraints of a state government delivery context, with the brief to make complex service flows feel obvious for the people using them.

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New South Wales Government, Australia, hero image.
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State government

NSW citizen-facing service flows

Sole designer

via Flipside Group for the NSW Government

Public-sector craft

accessibility, plain language, and trust at the centre

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