As the Product Design Lead, I helped transform Squiz's SaaS product suite, including content management and analytics platforms used by prestigious government, fintech, and educational organisations globally. Over my five-year tenure, I drove the design strategy, mentored design teams, and built scalable systems, culminating in the seamless Digital Experience Platform (DXP).
Product
SaaS Product
Skills
Data Analysis, User Interviews, UX Design, Visual Design
Role
Product Design Lead
Timeline
2018 - 2023
Team
Sam Marks, Toby Margetts, Thomas Evans, Leo Cammish, Chris Burnell, Catia Pedrosa, Anna Brooks
The Problem
Squiz's legacy product suite required modernisation to meet global demands while ensuring seamless integration across markets. Additionally, fostering collaboration across remote teams in multiple time zones was a constant challenge.
Create a unified design system for Squiz's product suite to improve usability and scalability.
Streamline global operations and improve collaboration between distributed teams.
Support external clients in product implementation, delivering consistent design excellence.
