Delivering a new generation of in-app features for GCTV

Delivering a new generation of in-app features for GCTV

Delivering a new generation of in-app features for GCTV

Global Champions Television

Global Champions Television

Global Champions Television

Client

Global Champions Television

Agency

Flipside

Role

Product Design Lead

Focus

Incremental Updates

Client

Global Champions Television

Agency

Flipside

Role

Product Design Lead

Focus

Incremental Updates

Overview

Global Champions Television is a platform for Horse Racing and equestrian based events. GCTV provides users with events hosted across the globe, as well as other content within the industry.


GCTV requires a user subscription for full access, and is distributed between Television, Web, iOS, and Android based applications.

Problem

  • With a large body of media, GCTV required a large technical overhaul within their stack to springboard the in-app experience to the level of other top streaming applications.

  • Onboarding delivered plenty of early stage takeaways well, but didn't offer enough value in user assistance.

  • Key user acquisition points fell short in inspiring subscription and upgrades.

Synthesis

We sought out key information to fuel the changes required within the update, adding financially critical features fuelled by testing and research as well as general planned work from the roadmap.


We worked with the team at GCTV in establishing a priority list to execute tasks in an order that makes sense from a profitability perspective, to the general streamlining of the user experience.


Upon establishing this we were able to anticipate a projected ROI. Based on the final outcome of the ROI, some of the suggested updates were pushed a little further down the roadmap and others red flagged as business critical tickets that required immediate action.

Solution

  • The delivery of a rejuvinated signin/up process with the inclusion of valuable information delivery, and a rexploration of the functionality behind how users can recover and reset their information.

  • The delivery of a dramatically enhanced search module that would focus on vastly improving categorisation, and implement smart search functionality that would allow user results to up-date in real time as they type every letter.

  • The delivery of brand new events pages that would allow for multiple concurrent streams to be view, streamlining how users can view different races within large events.

  • The delivery of in-app stories and contextual advertising to invite further commercial partnerships with GCTV.

Let's work together?

Let's work together?

Let's work together?

© Elliot Rylands

© Elliot Rylands

© Elliot Rylands