SaaS marketing site card sort template

Marketing sites confuse visitors when every team adds a page and nobody owns the hierarchy. Card sorting surfaces whether prospects think in problems, features, industries, or company credibility.

Use this closed or open sort before a repositioning project or nav refresh. Closed sort: add your proposed top-level categories in the tool. Open sort: leave categories empty and let participants invent names.

Pay attention to outliers. One person putting Security under Company while everyone else puts it under Product is a finding worth a follow-up interview, not noise.