E-commerce navigation tree test template

Run this after card sorting or when you already have a proposed category tree. Tree testing validates whether people can find products and policies without visual design cues.

Tasks target high-intent journeys: returns, order tracking, and category shopping. Failures on policy tasks often mean footer links are doing work your primary nav should do.

Score directness, not just success. A correct answer after two wrong branches is a pass in the spreadsheet but a fail in real life. Fix those paths before launch.