B2B marketing site tree test template

B2B buyers scan for proof, price signals, and integration fit before they talk to sales. Tree testing validates whether your nav exposes those paths or hides them under Company.

Include tasks that mirror buying committee roles: technical evaluator (integrations), economic buyer (pricing), champion (customer stories). Misalignment across roles shows up as divergent paths in results.

Pair with sales call notes. If reps say prospects always ask for security PDFs, include a security task here and measure failure rate before adding another hero carousel.