At Scan.com, I lead the design of patient and clinician portals, delivering seamless, user-friendly solutions to revolutionise how healthcare services are accessed and managed. Beyond digital products, I create compelling brand materials and video content to enhance marketing efforts, supporting the company’s mission to innovate in the health tech space.
Product
SaaS Digital Product
Skills
UX, UI, Interaction Design, Motion
Role
Staff Product Designer
Timeline
2023 - Present
Team
Joe Daniels - UX Director
Kevin Lau - Brand Designer
Tom Hawkins - Growth Director
Lillie Coles - Growth & Strategy
James Litchfield - Frontend Developer
Jess Sullivan - Full-Stack Developer
01
The Problem
Healthcare services are often fragmented and difficult to navigate for both patients and clinicians. Scan.com needed cohesive, user-focused portals to streamline processes, improve accessibility, and foster better communication between stakeholders.
02
Build intuitive, scalable patient and clinician portals to simplify healthcare workflows.
Elevate Scan.com’s brand presence through high-quality marketing materials and video content.
Align health tech innovation with strict compliance and accessibility standards.
Allow clinicians & patients to manage and monitor appointments booked.
Improve design tokenisation.
03
Portal Design and Development
I collaborated closely with clinicians, patients, and stakeholders to design portals that prioritise ease of use and address real-world pain points. Prototyping and iterative testing ensured user needs were met at every stage.
Branding and Marketing Content
I developed engaging brand materials and video content to support Scan.com’s marketing campaigns, ensuring messaging aligned with the company’s vision of accessible healthcare.
Workshops and Collaboration
Conducted user workshops with clinicians and patients to gather insights, validate design decisions, and refine workflows. Leveraged tools like Miro and Figjam for brainstorming and feedback sessions.
04
Patient Portal
A secure, user-friendly interface for booking appointments, accessing medical records, and tracking test results.
Integrated features to simplify navigation and improve communication between patients and healthcare providers.
Clinician Portal
Tools for managing patient records, coordinating referrals, and accessing diagnostic imaging.
Designed with clinician workflows in mind, ensuring speed and efficiency.
Brand and Marketing Content
Created high-impact video campaigns showcasing Scan.com’s innovative approach to healthcare.
Delivered comprehensive brand guidelines and assets for consistent messaging across all touchpoints.
05
Improved patient satisfaction by 40%, validated through surveys post-launch of the patient portal.
Reduced clinician admin time by 30%, enabling them to focus more on patient care.
Increased portal adoption rates by 50% in the first six months.
Enhanced brand visibility, driving a 20% increase in website traffic through targeted marketing campaigns.
Streamlined healthcare workflows, contributing to 15% faster diagnostic report turnaround times.
06
What Worked Well
User-centred design processes ensured the portals addressed the needs of both patients and clinicians.
High-quality video content boosted marketing reach and reinforced Scan.com’s brand authority in health tech.
What Could Be Improved
Additional focus on real-time analytics within the portals to provide actionable insights for clinicians.
Increased automation for certain admin-heavy workflows could further improve efficiency.
