Collaborating with Titan Tennis, I designed and launched a groundbreaking native application that pairs with the Titan tennis ball machine. This app allows players to emulate real-time match experiences, customise drills, and connect with a community of fellow players, revolutionising tennis training. The project introduced a visual interface for court drill mappingโan industry firstโoffering unparalleled control over ball placement, height, depth, and spread.
Product
Native App - iOS, Android, Web, TV
Skills
UX, UI, Interaction Design
Role
Product Design Lead
Timeline
2022 - 2023
Team
Beijing Hachibot
01
The Problem
Existing tennis ball machine applications lacked visual feedback and customisation, offering a limited training experience. Titan Tennis needed an app that not only controlled the machine but elevated training through personalisation and community-driven features.
02
Design an intuitive app that allows players to control the ball machine with precision and flexibility.
Introduce a visual court interface to map and customise ball drills.
Enable a community feature for sharing drills and engaging with other users.
Develop onboarding flows to ensure seamless connection and usability for first-time users.
03
User Research & Competitive Analysis
Studied existing tennis training tools and apps to identify gaps in features and usability.
Interviewed tennis players to understand their training needs and ideal workflows.
Design Ideation
Conceptualised and prototyped an interactive court view that visually maps drill trajectories.
Designed modular UI components to cater to a range of skill levels, from beginners to pros.
Collaboration with Engineers
Partnered with the Beijing Hachibot engineering team to align the appโs functionality with the Titan ball machineโs capabilities.
Ensured seamless machine connectivity and synchronisation across all parameters.
Content Creation
Designed onboarding tutorials, sales materials, and marketing videos to support adoption and educate users on the appโs features.
04
Customisable Drill Creation
Players can set ball trajectories for height, depth, and spread across the court.
Introduced mix-and-match drill functionality, enabling users to practise sequences like backhand-to-volley-to-forehand.
Visual Court Mapping
Designed an interactive court interface where users can see precisely where each ball will land.
Offered real-time adjustments to drill parameters for unparalleled customisation.
Community Feature
Created a drill-sharing platform where users can share and discover drills tailored to specific gameplay strategies.
Encouraged collaboration and competition within the Titan Tennis community.
Onboarding Flow
Developed a step-by-step guide for machine connectivity and parameter control.
Included an interactive demo to help users explore features before starting.
Marketing & Tutorial Content
Produced visually engaging tutorial videos showcasing the appโs capabilities.
Developed sales materials that highlighted the appโs unique features to drive adoption.
05
30% faster setup time for first-time users due to intuitive onboarding and visual aids.
50% increase in training efficiency, as reported by players using the app for targeted drills.
A 25% boost in user engagement, driven by the community feature and drill-sharing platform.
Helped Titan Tennis secure 10% more machine sales through the appโs unique selling proposition.
06
What Worked Well
The visual court mapping interface proved a game-changer, setting Titan Tennis apart in the market.
Community-driven features fostered user loyalty and long-term engagement.
What Could Be Improved
Expanding analytics features could provide players with deeper insights into their training progress.
Future updates could explore integration with wearable devices for enhanced performance tracking.
