Delivering an iOS app for the brand new Titan Ball Machine
Delivering an iOS app for the brand new Titan Ball Machine
Delivering an iOS app for the brand new Titan Ball Machine
Titan Tennis
Titan Tennis
Titan Tennis
Client
Titan Tennis
Agency
Spinshot Sports
Role
Product Design Lead
Focus
Native App Design
Client
Titan Tennis
Agency
Spinshot Sports
Role
Product Design Lead
Focus
Native App Design
Overview
The Titan Tennis Ball Machine is founded and owned by Spinshot sports, a global technology company specialising in developing innovative ball machines for Tennis and Pickleball.
With a successful background in distributing an industry celebrated tennis ball machine, Spinshot recognised a gap in the market for something even newer and more innovative. Working in close collaboration with Beijing Hachibot (their machine engineering partner), Spinshot developed an even more adaptive ball machine, targeting players from an introductory to professional level.
Overview
The Titan Tennis Ball Machine is founded and owned by Spinshot sports, a global technology company specialising in developing innovative ball machines for Tennis and Pickleball.
With a successful background in distributing an industry celebrated tennis ball machine, Spinshot recognised a gap in the market for something even newer and more innovative. Working in close collaboration with Beijing Hachibot (their machine engineering partner), Spinshot developed an even more adaptive ball machine, targeting players from an introductory to professional level.
Problem
The current Spinshot app product (their first product the Titan App is building upon) is far to complicated to use, with an extremely dated User Interface and a complicated UX that users bypassed.
Visually the application used aggressive gradients that may have been delivered fit for purpose when the machine was released, but now omit a feeling of being old and dated in its design, and far less intuitive in comparison to modern application design.
Most ball machines, including Spinshots current model, felt a little more focussed on simple stroke practise and not advanced enough to emulate real scenarios.
As cited by professional coaches, ball machines are acquired for different reasons. Some coaches use ball machines to rely on consistent delivery to their students to contribute to training form and positioning. What ball machines do not do well is train for the complexities of spontaneous match scenarios.
The existing Spinshot application acted simply as a machine control, and lacked features that could support and empower users.
With no onboarding experience, users were reliant on a youtube video to learn how to use the Spinshot app (not presented in the application), often meaning users weren’t even aware of the tutorial.
This often rendered app use as a redundant task with users feeling the app wasn’t intuitive.
Problem
The current Spinshot app product (their first product the Titan App is building upon) is far to complicated to use, with an extremely dated User Interface and a complicated UX that users bypassed.
Visually the application used aggressive gradients that may have been delivered fit for purpose when the machine was released, but now omit a feeling of being old and dated in its design, and far less intuitive in comparison to modern application design.
Most ball machines, including Spinshots current model, felt a little more focussed on simple stroke practise and not advanced enough to emulate real scenarios.
As cited by professional coaches, ball machines are acquired for different reasons. Some coaches use ball machines to rely on consistent delivery to their students to contribute to training form and positioning. What ball machines do not do well is train for the complexities of spontaneous match scenarios.
The existing Spinshot application acted simply as a machine control, and lacked features that could support and empower users.
With no onboarding experience, users were reliant on a youtube video to learn how to use the Spinshot app (not presented in the application), often meaning users weren’t even aware of the tutorial.
This often rendered app use as a redundant task with users feeling the app wasn’t intuitive.
Synthesis
We worked with the prestigious Beijing Hachbot engineers on building an application that perfectly accompanied their revolutionary machine.
Developed by a team of passionate tennis players and former engineers from Nokia, Google, and Siemens, the Titan Tennis Ball Machine bring a new level of innovation to the court. These premium machines combine the best features of traditional ball machines with cutting-edge advancements, offering ultimate performance and convenience.
It was pivotal that we built an application that perfectly accompanied and empowered the user experience.
Synthesis
We worked with the prestigious Beijing Hachbot engineers on building an application that perfectly accompanied their revolutionary machine.
Developed by a team of passionate tennis players and former engineers from Nokia, Google, and Siemens, the Titan Tennis Ball Machine bring a new level of innovation to the court. These premium machines combine the best features of traditional ball machines with cutting-edge advancements, offering ultimate performance and convenience.
It was pivotal that we built an application that perfectly accompanied and empowered the user experience.
Solution
With the application of a modern brand, it was important that the Titan App delivered in engaging with users from a UI standpoint.
Delivering placement variation with each ball delivered, it was imperative that the application was able to deliver real match scenarios.
Empowering users from the get go was the name of the game, and offering onboarding and guidance throughout the app experience was positioned to ensure no user felt lost.
Sharing is caring, and the new Titan Drill app knows it. Delivering a community forum that allows users to converse, share, and download drills directly onto their device.
Solution
With the application of a modern brand, it was important that the Titan App delivered in engaging with users from a UI standpoint.
Delivering placement variation with each ball delivered, it was imperative that the application was able to deliver real match scenarios.
Empowering users from the get go was the name of the game, and offering onboarding and guidance throughout the app experience was positioned to ensure no user felt lost.
Sharing is caring, and the new Titan Drill app knows it. Delivering a community forum that allows users to converse, share, and download drills directly onto their device.
Let's work together?
Let's work together?
Let's work together?