Elliot Rylands is a hands-on product designer building systems that scale.

Seventeen years across UK Government, healthcare, and consumer. Currently Senior UX at Jane App.

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Selected client work, sole designer

Selected work

Three projects that show what I mean by systems that scale.

UK Government with Squiz and SSCL mockup

UK Government with Squiz and SSCL7 min read

The self-service platform now used across 29 UK Government departments.

Jane App6 min read

The work at the seams between brand, product, and AI.

Scan.com6 min read

Patient and practitioner portals, shipped end-to-end—through design leadership into Series B.

All case studies

How I work

I’m most useful in fast-moving teams where ideas need shaping, testing, and shipping quickly. My work usually blends product thinking, systems, prototyping, engineering, and visual design to help teams move faster without losing quality or clarity.

Principles

Design is there to move the business forward, not just tidy up the UI. The interesting work lives between product, brand, engineering, and research, where things are usually a bit messy. Great designers connect those dots, simplify complexity, and help teams make clearer decisions backed by real user behaviour.

Lab

These are the tools I build outside the day job. The only way to stay close to the medium is to keep making things in it. Some of this work feeds back into how I design, some of it just exists because I wanted to build it.

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Dribbble

Recent visual work

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